Among these companies, the Heineken Group suffered the largest loss in 2023, with a drop of 14.3 million hl, which represents a reduction of 4.7 percent, going from 257 million hl to 243 million hl compared to 2022. This decline in sales volume was seen in most regions of the world, but the largest drop was recorded in Asia Pacific, where 5 million hl (10.4 percent) were lost. However, in the United States, that is the main market of the Heineken Group, the losses were minimal (0.1 percent), going from 88.5 million hl to 88.4 million hl.
