"We are committed to the future of Argentina," said John Murphy, president of The Coca-Cola Company, in a statement. "This investment not only strengthens our local operations, but also reflects confidence in the growth potential of the Argentine market and in our role as a driving force of the country's economy," he added.
The technological and logistical modernization includes the renewal of equipment and production lines, the construction and improvement of strategic distribution centers throughout the country to increase operational efficiency, and the strengthening of sustainable initiatives to optimize the use of resources.