Beer sales have long been a proxy for the American economy. But now, with the highest inflation in the last 40 years, the cost of brewing a beer has increased (raw materials, shipping costs, etc.), and breweries are forced to increase the prices of their products and more and more consumers buy less beer. Also according to data from the market research agency Nielsen, it confirmed that although prices have increased in all categories of alcoholic beverages in recent months, beer consumers are not refraining from buying it.
In the Bump statement, Dave Williams, vice president of analytics, stated that between October and December 2022, the average price per case of beer increased between 7 percent and 8 percent, which, compared to a typical year, would normally would have experienced an increase of between 3 percent to 5 percent.
