The survey, which interviewed more than 300 people in São Paulo, with a balanced participation rate between men and women, also revealed that exercise is the main occasion for consuming sports drinks: 45% of respondents consume the product after exercising, 38% during, and 30% before.
Furthermore, according to the survey, 72% of respondents associate sports drink consumption with weekend soccer, surpassing other activities such as weight training (69%) and street running (67%). Cycling (59%), volleyball (58%), CrossFit (55%), basketball (52%), wrestling, and swimming (both 51%). Among the most consumed flavors, orange leads with 54%, followed by grape (50%), lemon (47%), passion fruit (45%), and tangerine (42%).
