With strong growth across different product segments, the company focused its investments and recorded significant performance in its entry-level brands. The flagship product in this category was Weber Haus Prata Cachaça, which saw a 48% increase in sales in 2025.
This growth reflects greater access to the brand by new consumers seeking quality products with an excellent price-quality ratio, without sacrificing the tradition and production excellence that characterize the manufacturer Weber Haus.
The scenario also reflects a new consumer behavior, in which consumers prioritize quality over quantity, thanks to well-crafted products. “The growth of entry-level brands demonstrates that there is an increasingly discerning public interested in learning about cachaça in a more sophisticated way. These products serve as a first point of contact with the brand and play a strategic role in building long-term relationships,” stated the director of the Rio Grande do Sul distillery in a press release.
