The US is the largest export market by value for European beer. The absence of MFN treatment disadvantages not only European breweries but also US consumers, distribution and retail companies, and hospitality workers who value and rely on the diversity, quality, and tradition of European beers.
The Brewers of Europe welcome that EU Commissioner Maroš Šefčovič has once again identified beer as one of the priority sectors for which the EU continues to aim for a zero-for-zero outcome, the statement further notes. This recognition sends an important signal that the sector’s concerns are being heard and must remain at the center of the next round of discussions.
Julia Leferman, Secretary General of the Brewers of Europe, urged the Commission to double its efforts to achieve a zero-for-zero arrangement for beer. “Beer has long been a cornerstone of trade between the EU and the US and is based on a unique ecosystem of collaboration. Breweries from the EU and the US work across borders, with raw materials transported in both directions to brew the full diversity of beer styles. Restoring fair and reciprocal trading conditions would give the transatlantic beer market a new boost – benefiting farmers, brewers, distributors, hospitality workers, and consumers in both Europe and the US,” emphasized Leferman.
