According to Diageo, the investment to create ‘Guinness at Old Brewer’s Yard’, builds on the success of the Guinness Storehouse in Dublin and the opening of Johnnie Walker Princes Street in Edinburgh in 2021. It demonstrates Diageo’s confidence in London and the UK as a go-to destination for tourists and its commitment to the hospitality sector, which employs almost 2 million people in the UK. Guinness sales in Great Britain have grown by over 30% in the last six months and 1 in every 10 pints sold in London is now a Guinness, according to the statement.
