“With Thomas Müller, we have gained not only an exceptional athlete but a true legend. He represents authenticity, humility, team spirit, and passion – exactly the values that have always defined Erdinger. Together, we will create unforgettable campaigns and deliver strong, emotional marketing initiatives,” said Dr. Stefan Kreisz, Spokesperson of the Management Board of Erdinger Weißbräu.
Thomas Müller is also looking forward to the partnership with great enthusiasm:
“Erdinger is more than just a brewery for me. It is Bavarian cultural heritage, pure joy of life, and a piece of home. I knew the world-famous Erdinger jingle already as a little boy. I am thrilled about this partnership and proud to join the ranks of Erdinger’s well-known advertising ambassadors.”
