The Coca‑Cola Company has launched a new global visual identity system aimed at sustaining the brand's iconicity with a fresher, more dynamic and scalable look. Built around the principle that every Coca‑Cola execution should look and feel unmistakably Coca‑Cola, the refresh is intended to bring greater consistency and standout across more than 200 markets, with the rollout beginning in Latin America, Europe, the Middle East and Asia.
The new system puts renewed emphasis on the brand's core assets: the bold red and white palette, the Dynamic Ribbon, the Arden Square, and the Spencerian script will feature more prominently across packaging, retail environments, equipment and digital experiences. Coca‑Cola Zero Sugar's design is also evolving, drawing on the brand's heritage while introducing distinct visual cues of its own, including larger "Zero Sugar" text, a prominent black Dynamic Ribbon on cans, and a black bottle cap on PET packaging.
"Coca‑Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving," said Arnab Roy, President, Coca‑Cola Global Category. "This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we're creating a stronger foundation for growth while staying unmistakably Coca‑Cola."
Rapha Abreu, Global Vice President of Design at The Coca‑Cola Company, added that after more than a century as a global symbol of optimism and authenticity, the company can now deliver one seamless, recognizable brand experience to consumers worldwide.
To support the rollout, Coca‑Cola has introduced a new immersive Brand Center along with tech-powered Design Intelligence tools, built for the company's internal design and marketing teams as well as its wider network of agency partners, to support governance, craft and consistency at scale.
