(Image: PHILL THORNTON PHOTO / stock.adobe.com)

(Image: PHILL THORNTON PHOTO / stock.adobe.com)

United States: InvestBev announces new investments in Kentucky Bourbon barrels

InvestBev, a private equity firm specializing in the adult beverage sector, has partnered with a leading global asset manager to invest up to €90 million in Kentucky Bourbon barrels. The collaboration combines InvestBev’s expertise in spirits investing with the asset manager’s financial resources and structuring capabilities.

“This partnership and this capital should signal to the broader spirits community the confidence global investors have in the sector, beyond legacy industry players,” said Brian Rosen, General Partner at InvestBev.

The investment strategy focuses on acquiring bourbon barrels less than five years old and holding them until maturity, aligning with InvestBev’s long-term approach to asset appreciation within the spirits industry.

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