In preparation for drinktec 2025 (scheduled for 15 to 19 September 2025), the market for the beverage and liquid food industry continues to demonstrate robust momentum. Figures from the VDMA – the conceptual sponsor of drinktec – clearly show that the industry remains firmly on a growth trajectory. The market research institute Euromonitor forecasts global growth of 15.8% for soft drinks and 7.8% in the alcoholic beverages sector by 2028, based on 2024 data. The Asia-Pacific region, the Middle East/Africa, and Latin America in particular are among the regions with the highest growth rates.
Global megatrends such as connectivity, circular economy, and hyperpersonalization – key terms from numerous forward-looking studies – are massively accelerating the pace of innovation in the industry. Investment cycles are correspondingly becoming shorter.
“Yontex is keeping a close eye on these prospects and is continuously developing its portfolio. We remain in close contact with our stakeholders. They have fully endorsed our assessment. By repositioning the drinktec date to 2028, we are creating the basis for offering the beverage and liquid food industry an optimal platform,” explains Rolf Keller, Managing Director of Yontex.
