With this measure, Cervecería Quilmes joined the supermarkets that announced the freezing of their prices until the end of the first semester. The company launched the “Quilmes Pact”, which consists of freezing the price of the brand's classic liter bottle in the next three months.
In addition, consumers will be able to exchange four empty containers for a free liter Quilmes at points of sale that have joined this important initiative. This action is in line with the company's goal that 100% of bottles are returnable or made from recycled materials.