Image: Mirko Vitali/stock.adobe.com

Image: Mirko Vitali/stock.adobe.com

Argentina: The Quilmes brewery freezes prices for three months

In order to maintain acceptable sales levels, the Quilmes brewery confirmed the new promotion of the liter bottle, which will be available in 250,000 points of sale nationwide, including supermarkets, warehouses, supermarkets and various neighborhood businesses.

With this measure, Cervecería Quilmes joined the supermarkets that announced the freezing of their prices until the end of the first semester. The company launched the “Quilmes Pact”, which consists of freezing the price of the brand's classic liter bottle in the next three months.

In addition, consumers will be able to exchange four empty containers for a free liter Quilmes at points of sale that have joined this important initiative. This action is in line with the company's goal that 100% of bottles are returnable or made from recycled materials.

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