“The Americas region stood out, as portfolio mix and ongoing key cost-saving initiatives resulted in a strong improvement in operating profit, particularly in Brazil and Mexico,” said Heineken Group CEO Dolf van den Brink. In Mexico, net revenue increased organically, driven by volume growth and revenue management initiatives. Volume growth was led by the premium portfolio brands “Dos Equis”, and “Indio” in the overall segment. While the Heineken 0.0 brand increased volume in the mid-single digits and remains the number one non-alcoholic beverage brand in the market. The eB2B platform now has 150,000 active customers, an increase of 13 percent over last year.
In Brazil, net revenues grew, driven by pricing, premiumization and volume growth, with the premium beer portfolio increasing on the back of continued strong momentum from Heineken. The value beer portfolio declined in the mid-range by 15 percent, driven by intensifying price competition. The company also highlighted that non-alcoholic beer options grew by more than 10% in Brazil in the first half of the year. In the United States, Heineken USA's net revenues declined due to lower shipments to wholesalers.
