The most recent forecast from the same consulting firm projects that non-alcoholic beer sales will reach 780 million liters in 2024, confirming the strength of a trend that is becoming firmly embedded in the preferences and lifestyles of Brazilian consumers. In 2025, sales are expected to rise further, reaching 880 million liters.
According to Márcio Maciel, executive director of the National Union of the Beer Industry (Sindicerv), the category's significant growth is directly related to changing consumer behavior and industry innovation. "Non-alcoholic beers offer flavor, quality, and innovation. The industry has understood this trend and has invested heavily in technology to offer products as good as traditional beers," Maciel stated.
