Credit: CBB

Credit: CBB

China: Call for Innovation for the drinkNova HUB at CBB 2026

CBB 2026 is now accepting applications for the debut of the drinkNova HUB, a new flagship innovation zone dedicated to breakthrough ingredients, disruptive technologies, and sustainable packaging solutions for the liquid food and beverage industry.

Taking place during CBB 2026 from October 12–15, 2026 at the Shanghai New International Expo Centre, drinkNova HUB will provide startups, innovators, and industry leaders with a platform to showcase ideas, connect with partners, and accelerate commercialization. What drinkNova HUB Offers:

  • Inno Booth — Plug-and-play exhibition booths with tasting counters
  • Inno Stage — High-frequency 15-minute pitch sessions
  • Inno Tank — Market insights and trend analysis from leading research firms
  • Inno Match — Networking and matchmaking with specialty drinks and snacks
  • Media Promotion — Livestreaming and official media exposure

DrinkNova HUB welcomes innovators in ingredients, brewing, flavor development, sterilization technology, digital solutions, sustainable packaging, and other breakthrough ideas across raw materials, equipment, packaging, and software.

More articles