According to the organizers, CBB 2026 will feature an expanded exhibition concept covering the entire beverage and liquid food value chain. Exhibits will range from processing technologies and production equipment to filling, packaging, logistics and conveying solutions. The event will also include the drinkNova HUB, a dedicated platform for showcasing innovations in beverage production and brand development.
The accompanying conference program will address key market and technology trends, with industry experts and leading companies discussing developments in consumer demand, production technologies and sustainable manufacturing. In addition, two industry awards—the Green Packaging Action Awards (GPA Awards) and the Food & Beverage Engineering Annual Innovative Product Award (FBE Award)—will be presented during the exhibition, with winning products displayed on site.
Business networking remains a key focus of the event. Through a one-to-one business matchmaking program, visitors can submit their sourcing or cooperation requirements in advance and receive individually arranged meetings with relevant exhibitors. The organizers say the service is intended to help participants identify suppliers, technology partners and new business opportunities more efficiently.
The exhibition will also offer guided tasting tours of award-winning beverages, as well as live tours and interviews hosted by industry key opinion leaders (KOLs).
Trade visitors who complete online pre-registration will receive benefits including expedited entry, access to digital exhibition materials, advance information on exhibitors and industry developments, and participation in the business matchmaking program. Corporate delegations and industry groups of ten or more participants can also apply for additional VIP services, such as priority admission, dedicated reception support and enhanced matchmaking assistance.
