The exhibition floor will feature next-generation processing technology, sustainable packaging solutions and live ingredient launches, while the accompanying conference program covers market intelligence, cross-sector strategy and regulatory topics with input from industry leaders.
New additions this year include a dedicated Japan Pavilion, a Beer Lounge, crossover zones for coffee and tea, and live Flair Challenges. The event will also host its awards program, honoring top-performing alcobev brands and venues through the bbb Awards and the second edition of the Sip & Savour Hospitality Awards.
