Currently, European wines pay a 26 % tariff to enter the Brazilian market, one of the most promising in Latin America. The elimination of this tax, as provided for in the new agreement, will be an important measure to improve the competitiveness of European wineries.
In short, the EU-Mercosur agreement is emerging as a turning point for the European wine sector. The elimination of tariffs, the protection of designations of origin, and the opening of new markets could mark the beginning of a new era for European wine, provided that EU institutions expedite the process and allow progress toward ratification of the agreement.
