The investment is part of the Mexico Plan, designed to boost foreign investment with the goal of positioning the country among the top ten economies in the world, while simultaneously increasing private investment to 28% by 2030.
In mid-October 2025, the Mexican Chamber of Deputies approved the reform to the Law on the Special Tax on Production and Services (IEPS), updating the rates levied on soft drinks, tobacco, sweetened beverages, video games with violent content, and gambling for 2026.
In this context, the Mexican Coca-Cola industry committed to the Mexican government to reduce the calories in its soft drinks by 30% and to make sugar-free versions cheaper than regular ones.
