In Mexico, this segment registered an average annual growth of 35% between 2018 and 2022, with a cumulative projection of 36.8% by 2027.
In this setting, Heineken, with its Sol Mezclas brand, presented its new communication campaign, which draws on the most universal Mexican visual language.
The campaign targets new generations, emphasizing the concept of disconnecting, which doesn't mean isolating oneself, but rather experiencing active moments shared with friends, where flavor becomes the catalyst for fun experiences.
Following this logic, Sol Mezclas transforms everyday moments into memorable experiences through its portfolio of flavored beers.
