Fabricio Zonzini, president of Beyond Beer at Anheuser-Busch, said: “Cutwater and NÜTRL are redefining consumer expectations for ready-to-drink cocktails. Our consistent focus on quality and our world-class distribution network have propelled these brands to new heights, and as consumer interest in cocktails and sparkling beverages continues to rise, Anheuser-Busch is well positioned to lead the next wave of growth in the spirits category.”
Cutwater is the number 1 spirit-based cocktail and the number two ready-to-drink alcoholic beverage in the US.³
Cutwater sales have grown more than 90% in the last six weeks.
NÜTRL continues to be one of the fastest-growing brands in the spirits market, with 23% year-to-date growth compared to the previous twelve months.
