The report also reveals the cocktails predicted to be the most popular and the trends for consumers of legal drinking age.
The study states that 34% of younger consumers are leading the trend in the US, given that they are restructuring their daily routines to go to bed earlier. This means that daytime drinking is now focused on Spritz culture, cocktails tailored to mood, and smaller portions. This is a new rhythm and new customs that adapt to the present day.
This trend doesn't seek to replace internationally renowned spirits, but rather to enrich them with new ingredients, garnishes, and flavor touches of local origin.
In fact, the study states that 78% of those surveyed ask about the origin of ingredients on labels, preferring that they be locally sourced.
