The plaintiffs, representing consumers in New York and New Jersey, include cocktail enthusiast Avi Pusateri, the Brooklyn-based restaurant Sushi Tokyo Inc., and Chaim Mishulovin. They claim that laboratory analyses revealed the tequilas contained notable concentrations of cane or other non-agave alcohols, contradicting the labels’ promise of being made solely from Blue Weber agave. Court documents state that consumers paid premium prices based on the "100% agave" designation, which the plaintiffs argue constitutes false advertising and deceptive business practices.
Diageo has strongly rejected the allegations. In a public statement, the company called the lawsuit "baseless" and said it intends to "vigorously defend" its position in court. The suit seeks over €4.6 million (more than $5 million) in damages on behalf of consumers in the two states.
