To achieve this goal, both companies will further expand their portfolio of low- and no-calorie beverage brands, aiming to encourage consumption through strengthened responsible communication, the company stated in a press release.
According to the company, the beverage portfolio has already seen a reduction of more than 50 % in calorie content, just weeks before the more than 80 % increase in the Special Tax on Production and Services (IEPS) applied to sugary drinks takes effect.
This approach has resulted in a sustained agenda of reformulation, technological development, and stricter internal standards, without sacrificing the taste consumers expect.
