The United States is the largest export market by value for European beer. The absence of MFN treatment affects European brewers, as well as US consumers, distributors, retailers and hospitality workers who appreciate and rely on the variety, quality and heritage of European beers.
The Brewers of Europe notes that beer has been identified again yesterday by EU Commissioner Maroš Šefčovič as one of the priority sectors for which the EU is still seeking a zero-for-zero outcome. According to the statement,this recognition is an important signal that the sector’s concerns are being heard and must remain central to the next phase of talks.
The Brewers of Europe Secretary General Julia Leferman urged the Commission to redouble its efforts to secure zero-for-zero for beer. “Beer has long been a cornerstone of EU–US trade, built on a unique ecosystem of collaboration. EU and US brewers work together across borders, while raw materials move in both directions to brew the full diversity of beer styles. Restoring fair and reciprocal trade terms would allow the transatlantic beer market to flourish once more – to the benefit of farmers, brewers, distributors, hospitality workers and consumers in both Europe and the United States”, she highlighted.
