Image: Casillero del Diablo Cile

Chile: Casillero del Diablo expands its market in the UK

The brand, part of Viña Concha y Toro and ranked third among the UK's top ten wine brands by value, according to the latest Nielsen IQ statistics, has launched two of its best-selling wines: Cabernet Sauvignon Reserva, the best-selling Sauvignon Blanc in the UK, in 187ml cans. Both wines, the third and fourth best-selling in the country, will be available in 1,000 Tesco Express stores nationwide.

Claire Raine, brand manager for VCT Europe, said it was "fantastic" to welcome new formats and products that adapt to changing consumer needs. “We've seen the impact that cans have already had on the wine category, and having a recognized brand like Casillero del Diablo supply our quality red and white wines in this format will help the category grow even further,” she said, adding that the response to cans has been truly positive.

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