Isenbeck is one of the leading premium beer brands on the Cameroonian market and is already successfully brewed in four breweries in Cameroon. After years of exporting to the CAR, the new partnership now marks the start of local production by MOCAF in Bangui – a significant step towards further internationalization of the brand and strengthening of the regional beer culture, it is further stated.
MOCAF, the leading beverage specialist in the CAR since 1953, has extensively modernized its production facility in Limbo-Bangui. Since then, the brewery has been technically capable of producing beers in accordance with German brewing tradition – including the purity law. In the future, Isenbeck Premium Pils will be brewed in Bangui according to the original recipe.
Isenbeck has been an established export brand of the Haus Cramer Group for many years and is internationally renowned for German brewing expertise. In addition to Cameroon, Isenbeck is also successful in the South American market, particularly in Argentina. The regional brand from Hamm in Westphalia has been brewed in Cameroon since 1999. The market entry in the Central African Republic represents another milestone in the brand's global expansion.
The official launch of the collaboration took place during a delegation visit to Bangui: Elodie Karmaly, Marketing and Sales Director of Groupe Castel, and Henk Wielinga, Vice President of Warsteiner International, visited the modernized brewery and emphasized the strategic importance of the partnership.
During the signing of the contract at the brewery premises in Bangui, Christian Renardet (General Director of MOCAF) and Henk Wielinga confirmed the long-term cooperation between the two traditional brewery groups. “With MOCAF, we have a strong local partner who shares our values: brewing expertise, quality, and local responsibility,” said Henk Wielinga. “Isenbeck stands for German brewing tradition, which we are now continuing to develop together in the CAR,” added Christian Renardet.
The market launch of Isenbeck in Bangui is planned for summer 2025, with the aim of offering the Central African market a premium beer that combines local proximity with international quality standards.
