Normally, when installing an advertising poster, the area of trees is usually cleared so that nothing stands between the consumer and the message. But the Corona brand decided to adapt its formats and cut its messages to respect all the vegetation that surrounds the advertising poster.
Grupo Modelo's Marketing department affirms that the action is "an innovative way of advertising while respecting nature and it is also a way of raising awareness about the value of conserving the planet that provides the natural ingredients that the brand uses to make its beer”. The first pieces adapted to the “The Responsive Billboard” campaign can be seen on the Camino de los Rowers, in Tigre (Buenos Aires Province).
"With this initiative we want to raise awareness about caring for the environment among our consumers, but also continue to raise greater environmental awareness," said the director of the Corona brand in Argentina in a press release. Additionally, Grupo Modelo signed an agreement with the "1 Million Trees" initiative that seeks to collaborate with companies, institutions and NGOs to donate native trees to cities.
Credit: Grupo Modelo
