The company stated that these resources will be primarily used to increase production and distribution capacity, accelerate the use of digital platforms, launch new beverage categories, and strengthen its sustainable business model.
Approximately 50% of these resources will be invested in its Mexican operations, while the remaining 50% will be allocated to the United States and South America. The Chairman of the Board affirmed that the long-term investment aims to strengthen its leadership in the markets where it operates and to generate a positive and sustainable impact in all the countries where it is present.
Meanwhile, Consolidated Net Sales reached a 4.6% increase compared to the previous year.
