The transaction is subject to certain closing conditions and is expected to close in early April 2026. HOPWTR has been part of Constellation's venture capital portfolio since 2021.
According to Constellation Brands, the non-alcoholic beverage segment is one of the fastest-growing beer categories, with dollar sales projected to increase by 21% by 2025. The acquisition of HOPWTR aligns with Constellation's commitment to meeting evolving consumer preferences observed in recent years.
Jordan Bass, founder and CEO of HOPWTR, stated: “My team and I look forward to taking the next step with Constellation and further benefiting from the company’s deep industry experience and commitment to developing premium brands. I am confident this will help us maintain momentum and I am excited to work together in the next phase of growth.”
