As one of the world’s leading malt producers and the only foreign commercial malt producer in China, Malteurop consolidates its position in the Chinese malt market with this transaction – 30 years after opening its first site in Baoding (Hebei Province, about 150 km southwest of Beijing).
Christoph Büren, President of the VIVESCIA Group, said: “This project demonstrates the ability of a leading French player in the barley, brewing and malting industry to establish itself permanently within China’s production ecosystem, while also showcasing French agricultural expertise. It reflects our group’s long-term commitment to its presence in China and strengthens Franco-Chinese relations and economic cooperation in the grain industry.”
“Malteurop has been present in China for 30 years and is now expanding its partnership with local players in the malting and brewing industry. With this significant acquisition, which is perfectly aligned with our VIVESCIA 3.0 strategy, we aim to combine local excellence with Malteurop’s global expertise to create a competitive and sustainable growth platform for our brewery customers in China, Asia and other export markets,” added Guillaume Mothe, Managing Director of the VIVESCIA Group.
Today, in Yancheng, the company is celebrating the completion of the transaction, which was sealed this summer in the presence of regional Chinese authorities, French authorities – represented by the French Consul General in Shanghai – as well as customers, partners and employees of VIVESCIA and Malteurop.
This acquisition is in line with Malteurop’s long-term commitment to its operations in China, which began 30 years ago with the historic Baoding site in Hebei Province. With Chunlei, Malteurop is expanding its production and logistics footprint to better serve Chinese breweries and export markets.
This significant investment by the VIVESCIA Group could be followed by further investments to increase production capacity.
Malteurop also intends, together with its local partners, to support the ongoing premiumization of the barley-malt-beer sector, drawing on the extensive technological and process expertise of the Chinese malting industry as well as local know-how in the transition to more environmentally sustainable, low-carbon production.
