The report confirms a sustained downturn since 2019. Beer consumption in pubs, cafés and restaurants has fallen significantly, with the on-trade share decreasing from around one third to roughly one quarter of the total market. While lower in volume than retail sales, the hospitality sector generates a substantial share of the industry’s added value and supports a wide network of small and medium-sized enterprises, employment and related sectors such as tourism and events.
The number of active breweries in the European Union has stabilised at approximately 9,700, marking an end to the strong growth seen in previous years. This development reflects the increasingly challenging operating environment for brewers across Europe.
Since 2019, EU beer production has declined from 367 million hectolitres to 345 million hectolitres in 2024, with early figures for 2025 indicating continued pressure. Exports, which had previously offset weaker domestic demand, have also slowed for a second consecutive year. The report identifies low consumer confidence, reduced household spending, rising production and energy costs, inflation, supply chain disruptions and climate-related impacts on raw materials as key factors affecting the sector.
Against this backdrop, non-alcohol beer stands out as the only growing category, with volumes increasing by 25 percent over the past five years and now accounting for around 7.5 percent of total EU beer consumption.
Representatives of the brewing sector emphasise the need for predictable and proportionate regulatory conditions. They highlight that stable policies are essential to support investment, innovation and the sector’s contribution to Europe’s economy, culture and social life.
The report was presented at the 12th annual Beer Serves Europe event in Brussels, attended by brewers, supply chain partners and representatives from European institutions and member states.
