The event was organized by Oliver Wesseloh and Jens Luckart. Ahead of the brew day, Wesseloh gathered recipe ideas from colleagues; the team ultimately settled on a wheat beer featuring a varied selection of malts and hops.
Roles for the day were deliberately spread across the team, including staff with no brewing background: master brewing, guiding, quality management, hygiene, marketing, logistics, catering, and music were all covered by different colleagues. The format doubled as a pilot for future corporate events run by the Savour Academy, combining hands-on brewing knowledge with team building.
Organizers called the event a success and plan to build on the concept for future corporate offerings.
