Germany: SCHÄFER Container Systems Expands Branding Options for Reusable KEGs

SCHÄFER Container Systems is offering beverage producers expanded opportunities to customise reusable stainless steel KEGs, turning them into effective brand communication tools. Through a variety of branding technologies, KEGs can be tailored to match individual corporate designs and improve brand visibility throughout the supply chain.

Available customisation options include embossing, screen printing, laser marking, labelling, coloured coatings and decorative elements. The company has also introduced fully branded versions of its SUDEX stainless steel KEGs as a bespoke solution, combining durable stainless steel construction with a distinctive visual appearance.

According to SCHÄFER Container Systems, individually branded KEGs help beverage producers strengthen brand recognition while also simplifying the identification of different product lines during handling and distribution.

The reusable stainless steel KEGs are designed for long service life, repeated use and full recyclability. As such, they support circular packaging systems and align with the objectives of the EU Packaging and Packaging Waste Regulation (PPWR), which promotes waste reduction, reuse and resource efficiency.

“The KEG has long been more than just a transport and storage container. It is a visible part of our customers’ brand presence,” said Oliver Evering, Sales Director at SCHÄFER Container Systems.

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