Image: adobe stock / splitov27

Image: adobe stock / splitov27

Heineken confirms increased sales in Mexico, but declines in the US and Brazil

Heineken recorded a 4percent revenue decline in the first half of 2025, with net revenue at EUR 12 billion. However, excluding currency effects, the company posted an organic growth of 2 percent. Beer volume slightly missed expectations, while regional performance varied—growth in Mexico contrasted with declines in Brazil and the U.S.

Heineken recorded a 4 percent drop in revenue in the first half of this year, but an "organic" increase of 2 percent excluding currency effects, the company announced Monday.

Net revenue stood at EUR 12 billion in the first half, compared to EUR 12.5 billion for the same period in 2024, a result that is relatively in line with analysts' expectations. Regarding the global volume of beer produced, Heineken stated that it was 116 million hectoliters annually, compared to 118 million in 2024, while analysts expected a volume of 117 million hectoliters. In the American markets, Heineken recorded significant growth in Mexico, but a decline in Brazil and the United States. In the United States, sales decreased 1.2 percent, impacted by lower spending by American consumers, including the Hispanic population.

“As the year progresses, we remain agile in our execution, focusing our investments to take advantage of the greatest opportunities, supported by an increase in expected gross savings that will now exceed $ 500 million in 2025,” the company stated in the statement.

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