However, according to a report by the market research agency Kantar, nearly 40 % of beer consumers prefer craft options, with Blonde Ale emerging as the most successful category.
The Kantar study also states that this trend is no longer limited to consumers seeking to try something different; they are beginning to incorporate craft beer into their regular purchases.
The explanation lies in the fact that craft beer is now a balanced and refreshing beverage, attributes that encourage increasingly widespread consumption.
