In 2010, its integration into The Heineken Company not only increased its production capacity but also strengthened its portfolio with important international brands, while maintaining the company's innovative spirit.
Throughout its history, Heineken Mexico has spearheaded milestones such as the country's first easy-open can, the iconic Caguama (large bottle), the six-pack, and its leadership in non-alcoholic beer with Heineken 0.0 and Tecate 0.0.
The company's social impact has also been decisive. Its service model, culture, and training have fostered outstanding labor practices and paved the way for women's participation in this industry. Today, it continues to promote talent and entrepreneurship with programs like the Heineken Green Challenge, which has supported more than 12,000 local entrepreneurs.
