This new chapter represents a significant step in strengthening Flor de Caña's presence in one of Europe's most important spirits markets, partnering with a company boasting over 180 years of history and a portfolio of iconic, globally recognized premium brands.
Both companies share a strong commitment to family tradition, a long-term vision, and excellence, with Flor de Caña and Fratelli Branca Distillerie now led by their fifth generation.
Sustainability is also a core value for both organizations, along with their shared philosophy of "innovating while preserving tradition." This alignment of values and heritage will support Flor de Caña's ambition to further strengthen its strategic distribution, boost brand positioning, and forge meaningful and lasting partnerships in the Italian market.
The distribution agreement covers the entire Flor de Caña rum portfolio, which is aged naturally and sustainably in American white oak barrels.
