Raddatz brings more than 20 years of experience in the premium and luxury beverage sector. He began his career at Austrian energy drink pioneer Red Bull, where he gained early expertise in building international brands. Later, as Managing Partner, he guided Berlin-based bitter lemonade specialist Thomas Henry to international success.
Most recently, Raddatz held executive roles within the Krombacher beverage group, Europe’s leading family-owned beverage marketer, serving as CEO of Drinks & More, Proviant, and Schweppes Austria. These positions established him as a recognized expert in developing, positioning, and expanding international beverage brands.
Abid Rizvi, CEO of AriZona Beverages, commented: “We are delighted to welcome Philipp Raddatz as our new Managing Director for European Markets. He combines extensive industry knowledge with strategic vision and will be a tremendous asset in strengthening AriZona’s growth across Europe.”
Philipp Raddatz added: “I am very much looking forward to this new challenge and to working with our partners to further establish and grow AriZona in Europe. Our goal is to align the brand’s strong DNA with clear, market-specific strategies and firmly anchor AriZona as a long-term player in the European beverage market.”
