Image: stock.adobe.com/VZ_Art

Image: stock.adobe.com/VZ_Art

United States: AB InBev Acquires RDT BeatBox Beverage Company

Anheuser-Busch InBev announced the acquisition of a majority stake in the US ready-to-drink beverage brand BeatBox for approximately € 420 million.

The agreement will give Anheuser-Busch 85% ownership of the company, with the option to increase to 100% ownership after five years. The transaction is expected to close during the first quarter of 2026, pending regulatory approval. The acquisition of BeatBox will be integrated into the Budweiser maker's "Beyond Beer" portfolio, which includes brands such as Cutwater Spirits, NÜTRL Vodka Seltzer, and Phorm Energy. At the end of October, AB InBev reported its lowest quarterly earnings growth since 2021, amid weak demand and increased currency volatility in the alcohol industry.

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