Several factors are driving this growth, including growing demand for premium beers, the expansion of online retail channels, and increasing reliance on technology. Craft beer and microbreweries, in particular, are experiencing a surge in popularity as they offer unique and innovative flavors to consumers. The success of e-commerce platforms has revolutionized the alcohol sales and marketing landscape, providing consumers with greater accessibility and convenience. Online platforms such as Minibar, Drizly and Liquor Mart have gained traction by offering a wide range of craft and bottled alcohol-based products, enhancing the consumer experience.
Additionally, the trend toward low- and no-alcohol beer options is increasingly gaining market share, driven by health-conscious consumers seeking lower-alcohol alternatives. Major breweries are responding to this trend by introducing light varieties to appeal to millennial consumers, further driving this growth.
