At high-end wellness cafés and summer pop-ups in cities like Los Angeles and New York, the “Billion Dollar Smoothie” has become a standout trend. Priced at about $33, this pricey beverage packs in a variety of functional and premium ingredients—think adaptogens, collagen, superfood blends, and even exotic enhancers like silica and colostrum—touted for their health benefits despite the steep cost.
SunLife Organics, credited with popularizing the smoothie, explains that while the ingredients inflate costs, the brand’s appeal lies in wellness branding and aspirational positioning. Some devoted customers even consume these smoothies daily as part of their health routines—viewing them as investments in personal wellbeing rather than indulgences.
