After all, in Minas Gerais, the high demand during Carnival, especially in Belo Horizonte, should boost the sector and guarantee several months of income for retailers and street vendors.
The Minas Gerais Beer and Beverage Industries Union states that a 9 % increase in beverage sales volume is expected during Carnival 2026 compared to the same period in 2025. This increase is mainly due to the end of a single brand's monopoly on sales during Carnival. In 2025, Ambev products, then the main sponsor of the festivities, were the only ones allowed to be sold along the main parade routes.
