Visitors can explore findings from the 2026 Symrise Eating & Drinking Behavior Study and matching consumer personas, including a new health-oriented profile. Symvision AI™ translates this understanding into product development: its recently launched Concept Studio lets customers create ideas tailored to their brands and portfolios, visualize potential products and assess predicted consumer liking at an early stage. Symvision AI™ Taste Design predicts how recipe adjustments affect taste, supporting formulation optimization and more efficient development.
“At Gulfood Manufacturing, we show how our local teams work side by side with customers to turn market realities into opportunities,” said Sofiane Berrahmoune, VP Food & Beverage Africa, Middle East & Central Asia (AME & CA) at Symrise. “We connect global expertise with strong local roots, reliable value chains and long-term partnerships.”
The 14 lifestyle-driven creations were developed using Symrise’s Decode, Design, Deliver approach. Their relevance and originality were assessed with regional consumer data from the Concept Scan analysis, including findings from the UAE, KSA and Egypt. Daily “Insight to Bite” sessions show how the team turns an initial observation into a tangible food or beverage experience.
