The on-site program includes tastings of award-winning European Beer Star beers, sessions dedicated to Chinese craft beer, technology talks, training for judges, a small beer exhibition, and round-table discussions. As a highlight, the program culminates in the first CBB Beer Blind Tasting Challenge. Organizers describe the format as a sensory and educational journey spanning the beer industry's present and future, positioned as a flagship event for the broader beverage and liquid food sector at CBB.
Program overview:
- Day 1 – drinkBeer EBS Awards: Tastings of European Beer Star award-winning beers
- Day 2 – drinkBeer Insight: A look at the range of Chinese craft beer styles, paired with industry discussions and training for international judges
- Day 3 – drinkBeer Hub: A mini-exhibition bringing brands together to connect supply chains and business partners
- Day 4 – drinkBeer Competition: The first CBB Beer Blind Tasting Challenge, testing participants' sensory evaluation skills
CBB 2026 takes place October 12–15 at the Shanghai New International Expo Centre.
