To ensure consistent quality standards, Paulaner’s brewmasters will work closely with their counterparts at Tsingtao. The new lager, scheduled for launch in summer 2026, is designed to combine Munich brewing tradition with local consumer preferences and will be brewed using original German hops in accordance with the Bavarian Purity Law.
Paulaner described China as a key strategic market, highlighting its growth potential as the world’s largest beer market. The company already holds a strong position in the wheat beer segment and aims to further expand its footprint through the partnership.
Tsingtao, founded in 1903 and one of China’s largest and most established breweries, will support the collaboration with its local market expertise. Both companies have previously cooperated in the U.S. and Europe, and the expanded partnership is intended to build on this foundation.
Paulaner has operated its own entity in China since 2015, which will continue to manage the import and distribution of its broader product portfolio in the country.
