The divestment marks the final step in a long-term move that began in 2010, when FEMSA sold its Cuauhtémoc Moctezuma Brewery to Heineken in exchange for a 20% stake—part of a landmark €6.6 billion deal. Over the years, FEMSA has gradually sold off its Heineken shares.
The sale supports FEMSA’s strategy to diversify its investments and concentrate on its core businesses, including Coca-Cola FEMSA, its OXXO retail chain, FEMSA Salud, Valora, OXXO Gas, and other strategic operations.
For its part, Heineken has used the 2010 acquisition to reinforce its position in Mexico and expand across Latin America.
